Here are the Top Financial Influencers to Follow in 2022

Because a Million Views Doesn’t Always Equal Good Advice

In a hyper-connected world, social media has increased access to financial literacy in a way no one could have dreamed of twenty years ago. With platforms like TikTok and Instagram, financial influencers, dubbed “finfluencers,” are teaching us about money 15 to 60 seconds. But is it all trust worthy and reliable?

That’s why we’re sharing our top list of finfluencers we’re following in 2022

These financial influencers use their platforms to educate through their own experiences. They are community builders and trailblazers that echo’s mission to help everyone develop healthy financial habits.

Top FinFluencers You Should Follow

Vivian Tu

Wall Street veteran, Vivian Tu, brings some serious chops and a whole lot of funny anecdotes to her TikTok feed.


After spending time with the finance bros at work, Vivian realized people IN finance didn’t seem to understand or apply the basics of personal finance. Not only that, there’s a serious lack of financial literacy taught in schools.

In her words

This all came to a head when the pandemic hit, and I started seeing SUPER sketchy financial advice going around during a time when people were desperate to make ends meet. It really disgusted me that people were preying on those who were vulnerable and in duress, so I took it upon myself to start providing financial literacy for free in bite-sized pieces on TikTok.

Vivian Tu, YourRichBFF

You can follow her on TikTok, Instagram, and Youtube.

Tori Dunlap

First known for crushing her financial goal of saving $100,00 by 25, Tori Dunlap has taken social media by storm as a financial feminist and activist.


She takes a critical eye to financial influencers that preceded her (*cough* $ave Ram$ey *cough*) and dispels the shame and judgement that plagued the personal finance industry before her.

Her mission: Get you the funds to build the life you want — and slay the patriarchy at the same time.

Follow her on TikTok and check out her podcast where she warns you “may become financially free, fierce, and Feminist AF by listening.” With her major following, it should come as no surprise that she continues to make the list of top money influencers to follow.

Janese Torres-Rodriguez

Dubbed internally by the team as “La Reina,” Jannese Torres-Rodriguez took personal finance to the next level after being fired. Already a successful blogger, she spun her side-hustle of food blogging into a full-blown 6-figure business as a model for entrepreneurship and financial revolution.

Yo Quiero Dinero

Her mission: start a financial literacy revolution for the latinx community.

You can follow her on TikTok, Instagram, and check out her podcast.

Click here to learn more about Dasha in this podcast episode.

Dasha Kennedy

As an accountant and default counselor, Dasha Kennedy doesn’t just bring her professional background to the table. She brings her personal experience. After a divorce and becoming a single mother at 25, Dasha recognized that she wasn’t the only young woman of color overlooked by traditional personal finance experts.

The Broke Black Girl

Her mission: provide non-traditional money management resources & strategies to women of color, also focusing on career development and mental wellness techniques.

We love how she brings awareness to often overlooked aspects of personal finance. Follow her on Instagram or join her group on Facebook.

Taylor Price

Taylor Price dreamed of becoming a neurosurgeon after a childhood spinal fusion. Realizing her back wouldn’t allow for the physical strain, Taylor pivoted when she realized how managing money can also literally be life-changing.


Her call to action: “Grow your money tree w/ me – like seriously. not advice.”

She grew her following across TikTok and continues to spit out content that is focused on Gen-Z money tips.

Marc Russell

Marc Russell is an ex-finance executive who recently left his job to focus on his mission.

His mission: create generational wealth while teaching others how to do it.


As the founder of Better Wallet University, a community focused on helping members gain financial freedom, he was inspired by the 2008-2009 financial crisis, and the long-term goal to fix Wall Street and help investors achieve their financial goals.

Follow him on Instagram and Twitter.

Nick Meyer

Twenty-six year old Nick Meyer has made it his goal to make finance fun. Through skits and wit, he breaks down money topics cultivated from his four years of experience as a tax and financial advisor. We especially love his satires that include *bad takes*, earning him a top spot in financial influencers to follow in 2022.

Nick Talks Money

We chatted about his mission in a quick interview. Here’s what he had to say, “I started my page to help the people who were just like me growing up, without access to financial education in their schools or in their homes, learn the basic personal finance concepts I believe are essential to maintaining financial stability and ultimately achieving financial independence. Finance is viewed as a pretty dry topic to most, akin to watching paint dry, so my goal is to present this information in the most entertaining and approachable way possible.”

From TikTok to Instagram, Nick is focused on bringing you content about personal finances, taxes, and investing.

Haley Sacks

What’s not to love about THE financial super star? Ok, the fact that most of her long-form content lives on YouTube might dissuade the TikTok crowd. But hear us out. Haley uses pop culture references to explain money references.

Mrs. Dow Jones

Not to mention, she is a meme queen on Instagram. You can follow her here.

John Eringman

We know that mandated financial literacy is severely lacking across the country. The difference is, John decided to personally do something about this – committing to post 3 educational videos a week on TikTok. A million viewers later, John continues to focus on being open, honest and transparent with conversations around money in a really entertaining way.


John’s goal: to empower viewers with the knowledge and tools to make the best financial decisions for them and their family.

Think of him as the guy who reveals the illusions of other finfluencers who may not have your best interest at heart by posting videos about how data is manipulated.

Erika Kullberg

Lawyer Erika Kullberg creates content around money hacks like how to utilize return policies, bumped flights to, etc, to your advantage. She also talks about investing and understanding your financial plans.

After paying off $225,000 in student loans in under two years, this entrepreneur has established a start-up to increase legal resources and services for small businesses, But let’s get to why you’re really here.

You can catch her bite-sized content on YouTube channel and a TikTok account where she shares her knowledge of personal finance. 

Gina Zakaria

In 2012, first gen Gina Zakaria and her partner had over $100,000 worth of high-interest debt and were living paycheck to paycheck. Financial stress was taking a major toll on her. So, she began researching money management and became a self-taught expert in money saving tips and frugality. Now that she and her husband are debt free and financially thriving, Gina has a new mission.


Gina’s mission: help women gain financialy literacy so they can side step her mistakes and thrive with their money.

Keeping it simple, Gina focuses on breaking down intimidating money topics into actionable steps. Follow her on TikTok and Instagram. You can check out her podcast here.

Nicole Victoria

Our only Canadian to make the list of financial influencers to follow in 2022, Nicole’s journey into personal finance started after landing a corporate job and suffering lifestyle creep. Although she was living larger, she certainly was not living smarter or happier. In an epiphany, she realized that although she was making more money, she still had nothing to show for it. This “great salary” was supposed to buy her happiness, but she wasn’t any happier.

No Budget Babe

Mission: teach other women how to take control of their finances so they can finally start winning with money, and living the lives of their dreams.

Follow her on TikTok and Instagram for her takes on Mindset, earning more, saving more, and learning to invest.

Bola Sokunbi

Certfied Financial Education Instructor Bola Sokunbi’s journey into personal finance was inspired by her mom. Born in Certified Financial Education Instructor Bola Sokunbi’s rise to fame started at home. Born in Austria and raised in Nigeria, she watched her mother become her family’s breadwinner. With help from her mother’s hard work, Bola migrated to the U.S. to attend university. After graduating, she then managed to save $100,000  in 3.5 years with a starting salary of only $54,000 a year. It is her mission to share these money lessons. These lessons have turned into a full-blown brand.

Clever Girl Finance

Her goal: help women become accountable, ditch debt, save money, and build real wealth.

She has a podcast, youtube channel, and a very popular Instagram page.

Mackenzie Stewart

Mackenzie tackle life on a low income in a very open, transparent, and relatable. As she explains it, “Over the last two years, I went from zero savings, zero investments, and zero hope of climbing out of the paycheck-to-paycheck hole to being the most in control and at peace with my finances. It hasn’t been easy, but it’s been more than worth it.”

Life at 23K

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