Top Financial Influencers to Follow in 2022

A million views doesn’t always equal good advice. In a hyper-connected world, social media has increased access to financial literacy in a way no one could have dreamed of twenty years ago. With platforms like TikTok and Instagram, financial influencers, dubbed “finfluencers,” teach us about money in 15 to 60 seconds. You may have heard of finfluencers like HerFirst100k, The Broke Black Girl Dasha Kennedy, or Vivian Tu of YourRichBFF. But is it all trustworthy and reliable? We’ve gathered up the best of the best.

Our List of Finfluencers We’re Following in 2022

These top financial influencers, or finfluencers, use their platforms to educate through their own experiences. They are community builders and trailblazers. Plus, they echo’s mission to help everyone develop healthy financial habits.

Top Financial Influencers You Should Follow

Vivian Tu

Firstly, Wall Street veteran Vivian Tu of YourRichBFF brings some serious chops and a lot of funny anecdotes to her TikTok feed.


After spending time with the finance bros at work, Vivian Tu of YourRichBFF realized people IN finance didn’t seem to understand or be able to apply the basics of personal finance. In addition, she noted a severe lack of financial literacy taught in schools.

In her words:

This all came to a head when the pandemic hit, and I started seeing SUPER sketchy financial advice going around during a time when people were desperate to make ends meet. It really disgusted me that people were preying on those who were vulnerable and in duress, so I took it upon myself to start providing financial literacy for free in bite-sized pieces on TikTok.

Vivian Tu, YourRichBFF

You can follow Vivian Tu, YourRichBFF, on TikTok, Instagram, and Youtube. Plus, listen to Vivian Tu on the podcast: YourRichBFF on How Keeping Up with the Joneses Could Cost You.

Tori Dunlap

Next up is Tori Dunlap, one of the most well-known financial influencers. She was first known for crushing her financial goal of saving $100,00 by 25. Since then, Tori has taken social media by storm as a financial feminist and activist.


Tori takes a critical eye to those that preceded her (*cough* $ave Ram$ey *cough*). Plus, she dispels the shame and judgment that plagued the personal finance industry before her.

Her mission: to get you the funds to build the life you want. Oh, and slay the patriarchy at the same time.

Follow her on TikTok and check out her podcast. She warns, “You may become financially free, fierce, and Feminist AF by listening.” With her prominent following, it should be no surprise that she continues to make the list of top finfluencers to follow.

Jannese Torres-Rodriguez

Jannese Torres-Rodriguez has been dubbed internally by the team as “La Reina”. After being fired, she took personal finance to the next level. Already a successful blogger, she spun her side hustle of food blogging into a full-blown 6-figure business. She’s a model for entrepreneurship and financial revolution.

Yo Quiero Dinero

Her mission: to start a financial literacy revolution for the Latinx community.

You can follow her on TikTok, Instagram, and check out her podcast.

Image of Dasha Kennedy. Text below reads Podcast | Dasha Kennedy. 2022 Fini Award Winner. Explains how traditional personal finance doesn't work for everyone. The Broke Black Girl.
Click here to learn more about Dasha in this podcast episode.

Dasha Kennedy

The next finfluencer on our list is Dasha Kennedy. As an accountant and default counselor, Dasha doesn’t just bring her professional background to the table. She also leverages her personal experience. After a divorce and becoming a single mother at 25, Dasha Kennedy recognized that she wasn’t the only young woman of color overlooked by traditional personal finance experts.

The Broke Black Girl

Her mission: to provide non-traditional money management resources and strategies to women of color, focusing on career development and mental wellness techniques.

We love how Dasha brings awareness to often overlooked aspects of personal finance. Find Dasha Kennedy on Instagram or join her group on Facebook. Plus, check her out on the podcast: Dasha Kennedy Shares Why Money Management Isn’t One Size Fits All.

Taylor Price

Next on the list of top finfluencers to follow in 2022 is Taylor Price. Taylor dreamed of becoming a neurosurgeon after a childhood spinal fusion. After realizing her back wouldn’t allow for the physical strain, Taylor pivoted. She recognized that managing money can also literally be life-changing. The rest is history.


Her call to action: “Grow your money tree w/ me – like seriously. not advice.”

She grew her following across TikTok and continues to spit out content focused on Gen-Z money tips.

Image of a quote from the Podcast episode featuring Marc Russell. Text reads In order to pay for school, at a certain point I was cutting hair, refereeing, and donating plasma. Image links to the Podcast episode featuring Marc Russell.

Marc Russell

Marc Russell is an ex-finance executive who recently left his job to focus on his mission.

His mission: to create generational wealth while teaching others how to do it.


Marc is the founder of Better Wallet University, a community focused on helping members gain financial freedom. Inspired by the 2008-2009 financial crisis, his long-term goal is to fix Wall Street. Plus, help investors achieve their financial goals.

Follow him on Instagram and Twitter. Then, tune into his segment on the podcast: Marc’s Journey from Foster Care to Full-Blown Entrepreneurship.

Nick Meyer

Twenty-six-year-old finfluencer Nick Meyer has made it his goal to make finance fun. Through skits and wit, he breaks down money topics cultivated from his four years of experience as a tax and financial advisor. We especially love his satires that include *bad takes*, earning him a top spot in our top financial influencers!

Nick Talks Money

We chatted about his mission in a quick interview. Here’s what he had to say,

I started my page to help the people who were just like me growing up, without access to financial education in their schools or in their homes, learn the basic personal finance concepts I believe are essential to maintaining financial stability and ultimately achieving financial independence. Finance is viewed as a pretty dry topic to most, akin to watching paint dry, so my goal is to present this information in the most entertaining and approachable way possible.

Nick Meyer, Nick Talks Money

From TikTok to Instagram, Nick is focused on bringing you content about personal finances, taxes, and investing.

Haley Sacks

What’s not to love about THE financial superstar? Okay, the fact that most of her long-form content lives on YouTube might dissuade the TikTok crowd. But hear us out. Haley uses pop culture references to explain money references.

Mrs. Dow Jones

Not to mention, Mrs. Dow Jones is a meme queen on Instagram. You can follow her here.

John Eringman

We know that mandated financial literacy is severely lacking across the country. Well, John decided to do something about this personally. He posts three educational videos a week on TikTok. A million viewers later, John is open, honest, and transparent with conversations around money in an entertaining way.


John’s goal: to empower viewers with the knowledge and tools to make the best financial decisions.

John reveals the illusions of other finfluencers (who may not have your best interest at heart) by posting videos about how data is manipulated.

Erika Kullberg

Our next financial influencer is lawyer Erika Kullberg. She creates content around money hacks. In addition to investing and understanding your financial plans, she discusses how to take advantage of things like return policies and bumped flights.

After paying off $225,000 in student loans in under two years, this entrepreneur established a start-up to increase legal resources and services for small businesses. But, let’s get to why you’re here.

You can catch her bite-sized content on her YouTube channel. Plus, check out the TikTok account where she shares her knowledge of personal finance. 

Gina Zakaria

In 2012, first-gen finfluencer Gina Zakaria and her partner lived paycheck to paycheck with over $100,000 worth of high-interest debt. Financial stress was taking a severe toll on her. So, she began researching money management. On account of this research, she became a self-taught expert in money-saving tips and frugality. Now that she and her husband are debt-free and financially thriving, Gina has a new mission.


Gina’s mission: to help women gain financial literacy so they can sidestep her mistakes and thrive with their money.

Gina likes to keep it simple. She focuses on breaking intimidating money topics down into actionable steps. Follow her on TikTok and Instagram and check out her podcast here.

Nicole Victoria

Next, Nicole Victoria is our only Canadian to make the list of finfluencers to follow in 2022. Nicole’s journey into personal finance started after landing a corporate job and suffering lifestyle creep. Although she was living larger, she was not living smarter or happier. In an epiphany, she realized that although she was making more money, she still had nothing to show for it. This “great salary” was supposed to buy her happiness. Well, she wasn’t any happier.

No Budget Babe

Mission: to teach other women how to take control of their finances so they can finally start winning with money and living the lives of their dreams.

Follow her on TikTok and Instagram. Check out her takes on mindset, earning and saving more, and learning to invest.

Bola Sokunbi

Certified Financial Education Instructor Bola Sokunbi’s journey into personal finance was inspired by her mom. Born in Austria and raised in Nigeria, she watched her mother become her family’s breadwinner. Supported by her mother’s hard work, Bola migrated to the U.S. to attend university. After graduating, she saved $100,000 in 3.5 years with a starting salary of only $54,000 a year. Her mission is to share these money lessons, which have turned into a full-blown brand.

Clever Girl Finance

Her goal: to help women become accountable, ditch debt, save money, and build real wealth.

She has a podcast, YouTube channel, and a popular Instagram page.

Mackenzie Stewart

Last but not least, Mackenzie tackles life on a low income. Refreshingly, she does so in a very open, transparent, and relatable way.

She explains,

Over the last two years, I went from zero savings, zero investments, and zero hope of climbing out of the paycheck-to-paycheck hole to being the most in control and at peace with my finances. It hasn’t been easy, but it’s been more than worth it.

Mackenzie Stewart, Life at 23k

Life at 23K

After you check out her website, listen to Mackenzie’s feature on the podcast: Being Done with Being Broke.

From Financial Influencers to Financial Literacy

That wraps up our list of the top financial influencers, or finfluencers, to follow in 2022. Who makes your list?

In case you missed it, you can also check out our 2022 Finfluencer of the Year. Spoiler alert: Dasha Kennedy of The Broke Black Girl took the crown.

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