(Seattle, WA., March 14, 2022) Today, Nav.it announces that it has named Dasha Kennedy of The Broke Black Girl as the recipient of Finfluencer of the Year, in the inaugural Fini Awards.
The first of its kind, the Fini Awards honor diverse and quality financial influencers (finfluencers) on social media who encourage followers to discuss finances, enjoy money management and grow their wealth. The Fini Awards judging panel is composed of industry experts, including journalist Nichole Casperson (WTFintech), crypto expert Everett Muzzy, Wall Street vet Marc Russell (Better Wallet), Content Director of Money2020 Zach Pettett, ethical tech activist Erin Papworth, and Julie Schlosser (entrepreneur).
Dasha Kennedy, who resides in Stockbridge, GA, is a financial activist -who has helped over 70,000 African American women kickstart their personal finance journey through culturally relevant financial education.
In 2017, Kennedy launched The Broke Black Girl Facebook group to address the struggles facing young women of color like Kennedy, who have been overlooked in the traditional conversations around personal finance. Kennedy, who has more than a decade of experience working as an accountant and default counselor, leads the women through discussions around different aspects of financial wellbeing.
What the Judges say about Dasha
“In many cases, finfluencers are chasing likes across social rather than creating content in the best interest of their followers. Dasha, on the other hand, combines the best of ethical content creation with financial literacy,” said Nav.it founder Erin Papworth. “She has created an inclusive and practical community to reach a population under-served by traditional banking and media outlets.”
What Dasha has to say about the recognition
Former Wall Street veteran, Marc Russell explains, “What I love most about Dasha is how she’s always her candid, unapologetic self. Additionally, the value she consistently provides to others is beyond priceless. She’s changing lives!”
“I consider it an honor to be recognized for the work that I am doing in the personal finance space, especially by an organization that understands the connection between mindfulness and money,” explained Kennedy. “There is a lot of financial healing that takes place while a woman of color is on her personal finance journey and most of it is for reasons beyond her control. As a financial activist, it’s necessary for me to bring awareness to those inequities while also cultivating a safe financial community online for women and it feels good to know that Nav.it supports that”
Dasha will be honored Monday, March 30, 2022 at 8:00 p.m. ET on Nav.it’s Instagram @letsnavit.
Nav.it’s Fini Award’s mission is to honor diverse financial influencers on social media who encourage healthy money management and having conversations about money. These quality influencers use their platforms to improve financial literacy through their own experiences. They are community builders and trailblazers that echo Nav.it’s a mission to help everyone develop healthy financial habits.
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