Best Fin-Fluencers to Follow in 2023

Following money-savvy finfluencers on places like Fintok can be a key part of your money management strategy. Whether you’re trying to save for retirement, buy a house, or just stay afloat financially, these gurus of money-handling have great advice that can help you make the best decisions for your money. Before we get to the best finfluencers to follow on your favorite social media platform in 2023, let’s tackle some basics.

What is a finfluencer

A person who uses social media to promote themselves and has built trust in a certain industry or niche is referred to as a social media influencer.

Then there are Fin-fluencers, social media influencers who focus on providing advice on finances and money.

The increasing social media usage to seek financial advice might be partly blamed for the rise of personal finance influencers.

For instance, according to Morning Consult, these are the places millennial and Gen-Z investors turn to for financial advice:

  • Facebook—33%
  • Instagram—32%
  • Reddit—29%
  • Twitter (27% for financial tips)

Fin-fluencers can monetize a YouTube channel, provide sponsored articles, offer digital goods or courses, or engage in affiliate marketing by disseminating their financial expertise.

Getting financial advice online through social media can be risky because con artists constantly stand by to con people to give them their money.

It’s not all terrible news. If you want to get your financial life in order, why not curate your scroll with some of the top personal finance influencers available.

Pros and cons of following #fintok for financial advice

By using humor, memes, and catchy songs, finfluencers make understanding complex investment strategies or budgeting tips easier for the everyday person to understand especially with their use of humor. They can also be great for helping younger people learn about investing or how to save money on a tight budget.

But there are some drawbacks that come with relying on finfluencers. Oftentimes, they don’t have a financial background and credentials to back up their advice, so you should always do your own research before taking a finfluencer’s advice at face value. Additionally, many of these influencers are focused on more “get rich quick” schemes rather than providing long-term or contextualized advice, so it’s important to make sure your financial goals are aligned with what they’re saying. (After all, Kim K recently had to pay over $1.2c million in a crypto pump and dump scandal.)

Image of a man sitting at a computer typing. Over laid text reads Why You're More Likely to Get Scammed than You Think. The read now button links to the article Why You're More Susceptible to a Con than You Might Think.

In the end, finfluencers can be a great way to get started in finance and help you learn some of the basics. But before taking any of their advice seriously, make sure to do plenty of your own research first!

Who to Follow on TikTok?

Which personal financial influencers are trustworthy and deserving of being followed? Here are 11 notable figures in the world of personal finance.

Humphrey Yang


TikTok, Instagram, and YouTube

Advice – Money fundamentals, tax guidance, and investing guidance

Humphrey Yang is a former financial advisor who is now a content creator and influential figure in personal finance.

He has nearly 7 million views on one of his most popular videos on TikTok, which contrasts the tax rates for short and long-term capital gains. He has 2.7 million followers on TikTok.

Delyanne Barros


Instagram, Twitter, and TikTok

Advice – Information about Investing

The website “Delyanne, the Money Coach,” is managed by well-known blogger Delyanne Barros.

Prior to becoming a self-made millionaire, she practiced law, and the majority of her job involved advising beginner investors on how to be successful in the stock market.

She also provides tips on conserving money and investing.

On Instagram, she has a little over 1.5 million followers.

Dasha Kennedy

Image of Dasha Kennedy. Text below reads Podcast | Dasha Kennedy. 2022 Fini Award Winner. Explains how traditional personal finance doesn't work for everyone. The Broke Black Girl.
Click here to learn more about Dasha in this podcast episode.


Facebook, Twitter, and Instagram

Advice – How to control debt, make more money, and achieve financial security.

Dasha Kennedy is a personal finance influencer and advocate. She is committed to giving women financial independence and was named 2022’s Finfluencer of the year.

Of course she’d be included in the best finfluencers to follow in 2023, because she continues to draw on her personal financial experiences to provide useful, realistic, and applicable advice.

She has more than 4.3 million followers on Instagram.

Rochelle Wiseman


YouTube, Facebook, and Instagram

Advice – Financial education, budgeting, and saving

Rochelle Wisemen is an American author, speaker, and financial coach. Her book The Total Money Makeover was published in 2016.

Wiseman focuses on teaching women how to manage their finances effectively so they can live better lives.

On YouTube, Wiseman has more than 3.4 million subscribers.

Nick Loper


Twitter and Instagram

Advice – Finding side employment, generating passive money, and becoming financially independent.

Nick Loper worked a 9 to 5 job before learning how to generate income on his own.

He shares his best tips for making additional money through side gigs and internet businesses on social media, the website Side Hustle Nation, and the podcast “The Side Hustle Show.”

His goal is to show others how to work from home and earn money while they snooze.

Tiffany Aliche


Facebook, Twitter, YouTube, and Instagram

Advice – Setting a budget and managing money.

Tiffany Aliche is not only the founder of the Budgenista blog but also the author of the book “Get Good with Money.”

Along with Mandi Woodruff-Santos, Aliche co-hosts the podcast “The Brown Ambition,” which focuses on how women and money interact.

Aliche has helped more than 1 million women worldwide become more financially literate.

Chelsea Fagan


Instagram, Twitter, and YouTube

Advice – Setting a budget, spending, paying off debt, and saving.

In 2014, Chelsea Fagan established a blog devoted to personal finance under the name “The Financial Diet.”

Since then, she has grown it into a company with the mission of increasing women’s self-assurance in their financial decisions.

Her Instagram page, which has nearly a million followers, offers a variety of helpful tips for enhancing your financial status.

Jeremy Schneider


TikTok and Facebook

Advice – Investing

Jeremy Schneider provides his followers with a crash course in investment fundamentals.

His style of information creation is primarily visual; he simplifies complex financial topics into infographics.

This can be an excellent place to begin if you are new to the world of investing and require assistance in constructing a solid foundation.

Daniella Flores

A picture of Daniella Flores from I Like to Dabble. Text under the picture reads How to find a side hustle and why you should examine your spending habits first. Clicking the picture redirects to the Podcast episode featuring Daniella Flores.


Twitter, Facebook, YouTube, and Instagram

Advice – Budgeting, doing extra jobs, making money, and saving money.

“I Like to Dabble” is a blog that Daniella Flores began in 2017 to document her experiments with various side jobs and extra cash.

With the assistance of their wife, Alexandra, they were successful in paying off $40,000 in debt, and Daniella is now an outspoken advocate for the LGBTQ+ community’s right to financial freedom and overall well-being.

Anthony O’Neal


Instagram, YouTube, and Twitter

Advice – Controlling debt and money

Anthony O’Neal, a best-selling author, and motivational speaker, also has a large YouTube following because of his films offering financial advice to students.

Anjie and RJ Muhammad


Instagram, Podcast

Advice – How to balance your budget and build wealth simultaneously.

Anjie and RJ Muhammad are husband and wife who are acutely aware of how important it is to manage joint finances, especially when amassing wealth is the goal.

Together, they have paid off more than $100,000 in student loan debt, and by imparting their knowledge to other couples, they help them handle their finances harmoniously.

Best finfluencers to follow in 2023

It might be helpful to follow personal financial influencers to gain money advice, but it’s crucial to take the source into account.

Many influencers make it clear in their tips that they shouldn’t be used as a substitute for qualified financial counsel.

While many of these accounts provide useful information, you should still research before acting on anything you learn online.

Related Reads

Finfluencer of the Year 2022

How to Avoid Bad Financial Advice on TikTok

Top Finfluencers to follow in 2022

How Social Media Use Impacts Spends

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