What is the Difference Between a Retirement Tracker vs. Financial Wellness Platform

Let’s face it, HR folks, retirement for most employees feels like an ancient legend. They’ve heard of it, there are even rumors of those who have pulled it off themselves. Unfortunately, many feel like it is beyond them. Enter the retirement tracker: the financial equivalent of a dusty photo album. It shows how much you’ve saved, maybe gives you a vague “on track” thumbs-up, and then floats back into the digital abyss until next year’s review. Does that really help financial health, though? In steps the financial wellness platform.

What if we improved their NOW to support their LATER? Taught people the hows and whys behind money and their relationship with it, instead of just giving them a checklist of tasks. A financial wellness platform can do just that. How?

Well, let’s break it down, shall we?

Retirement Tracker VS Financial Wellness Platform: Round 1

GIF of Baron Vaughn from the Great Debate saying, "Round One. Fight!" Staging the scene for our retirement tracker vs. financial wellness platform discussion.

Retirement Tracker

Imagine a basic online calculator. You plug in some numbers, it spits out a vague future. Essentially, that’s a retirement tracker. It’s helpful, sure, like knowing your shoe size for buying boots. But it doesn’t tell you much about the terrain you’ll be trekking through, the weather you’ll face, or how to handle a rogue mud puddle (i.e. medical bills, which we all love).

Pros:

  • Free or low-cost: Basic trackers often come with existing benefits packages.
  • Simple to use: Even your uncle Bob can figure it out (although he might still ask you to set it up).
  • Provides a basic overview: You get a rough idea of how much you’ve saved and where you stand.

Cons:

  • Limited scope: It only focuses on retirement, neglecting other crucial financial areas.
  • Lacks personalization: One-size-fits-all approach fails to address individual needs and goals.
  • No action plan: Gives you the “what,” but not the “how” to reach your retirement goals.

Retirement Tracker vs Financial Wellness Platform: Round 2

GIF of a young blonde woman applying eye black under her left eye with the words, "Round 2. Let's go." under her, keying up the second round in our retirement tracker vs financial wellness platform discussion.

Financial Wellness Platform

Think of a financial wellness platform as your employee’s financial command center. It’s like having a personal trainer, life coach, and financial advisor all rolled into one, minus the awkward gym shower and motivational speeches. It analyzes your current financial situation, sets personalized goals, and provides the tools and resources to work your way to financial health, no matter your starting point.

Pros:

  • Holistic approach: Covers all aspects of financial health, from budgeting and debt management to saving for education and major life events.
  • Personalized experience: Tailored resources and action plans based on individual goals, income, and risk tolerance.
  • Engaging tools and resources: Depending on the platform, you may have budgeting apps, educational content, financial calculators, and even access to financial coaches which keep things fun and informative.
  • Improved financial literacy: Empowers employees to make informed financial decisions, reducing stress and boosting overall well-being.

Cons:

  • Potential cost: More comprehensive platforms come with a price tag, though the return on investment in employee productivity and retention can be significant.
  • Implementation and adoption: Requires buy-in from both HR and employees, so communication and engagement are key.

So, Which One Should You Choose?

The answer, as with most things in life, is: it depends. If your budget is tight and your employees are already financially savvy, a basic retirement tracker might do the trick. But if you want to truly invest in your people’s financial health, happiness, and productivity, the financial wellness platform will definitely pass the vibe check. Remember, financially secure employees are happy employees and happy employees are productive employees!

Benefits for the Benefits: The HR Bottom Line

Now, let’s talk about what matters most to you, HR superheroes: the benefits for your bottom line. Offering a financial wellness platform shows you care about your employees’ well-being beyond just a paycheck. It can:

  • Boost employee engagement and satisfaction: Happy, financially secure employees are less stressed and more productive.
  • Attract and retain top talent: Show potential hires you invest in their long-term financial health.
  • Reduce healthcare costs: Financially stressed employees are more likely to have health problems.
  • Improve risk management: Employees with better financial literacy make better financial decisions for both themselves and the company.
GIF of WWE Hall of Famer Stone Cold Steve Austin giving a variation of one of his famous lines, quote "And that's the bottom line, because I said so." A sentiment I'm sure more HR professionals would like to express when discussing financial health at work.

The Wrap Up

In the end, the choice between a retirement tracker and a financial wellness platform is about taking a proactive approach to your employees’ financial health. Don’t leave them with a dusty photo album of their future finances – give them a platform to control their financial destiny!

**Remember, HR folks, you’re not just offering benefits, you’re offering opportunities!

Headshot picture of the writer of this article, Kenneth Medford III, with a muted black and white filter.
Kenneth Medford III

Writer, rhymer, gamer: the easiest way to define the man known as Kenneth Medford. I’m a simple man who loves to learn and loves to help and I wander the digital world trying to find ways to sate my hunger for both. Basically, I’m Galactus but helpful.

Check out my other work here or reach out to me on LinkedIn.

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