Technology and innovation across industries are creating solutions that meet the customer where they are. Businesses first identify the consumers' interests and priorities, then they reveal the pain points, and focus on providing simple solutions with the lowest cost to the consumer. If it’s a race, we have consumer-facing industries leading the pack (cough, Amazon, et al, cough) and the financial industry beginning to move it’s behemoth legs — in fact, it’s just barely realizing it should probably start running. 2020 and female-forward, customer-centered financial technology, here we come.
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